Launch your idea before you forget about it. Build in weeks, not months. No code development, automated testing framework.
Built with practical tools, not fancy frameworks. No code = minimum maintenance. Build tools to speed up your workflows, without relying on developer resources.
Build with the business in mind, not the technology. Easy to edit and interact with the product, even if you are not a tech nerd. Built in small experiments, not one big project.
Measure your success from the beginning. Implement industry best practices since day one. Tailor made for your business.