Growth and digital content with strategy and narrative

Mar Rojas y Carmen Mora
23/1/2024

We know how complex this subject is, that is why we have decided to break down a series of articles to go from the most general to the deepest aspects of this sector.

In this first article we will mention and talk about the most superficial aspects of the area.

Let's get to it!

The importance of strategy

Strategy is the first step to creating effective digital content. Before you start writing, it's important to define the objectives of your content: what do you want to achieve with it? Do you want to generate leads, increase sales, or improve brand awareness? Once you are clear about your goals, you can start developing a strategy to help you achieve them.

The strategy should take into account the following factors:

  • The target audience: Who are you targeting? What are their interests, needs and challenges?
  • The distribution channels: Where will you publish your content: on your website, on social media, or on other channels?
  • The publishing schedule: How often will you publish content?
  • The tracking KPIs: How will you measure the success of your content?

The importance of storytelling.

Narrative is the second pillar of effective digital content. Content must tell a story that connects with the target audience. This story can be explicit, as in the case of a story or novel, or implicit, as in the case of a blog post or video.

To create an effective narrative, it is important to consider the following factors:

  • The common thread: What is the main theme of your story?
  • The characters: Who are the characters in your story?
  • The conflict: What is the central conflict of your story?
  • The resolution: How is the conflict resolved?

Growth as a goal

The ultimate goal of any digital content is growth. Content should help companies achieve their business objectives, whether they are increasing sales, generating leads, or improving brand awareness.

For content to contribute to growth, it must be targeted to a specific target audience and aligned with the company's business objectives. In addition, it must be of high quality and well distributed.

Digital content and its sacrifice.

Digital content is a powerful tool that can help businesses grow. However, to be truly effective, it must be based on a clear strategy and narrative. The strategy will help define content objectives and distribution channels. The narrative will help tell a story that connects with the target audience.

Some tips for creating digital content with strategy and storytelling

  • Start by defining your objectives What do you want to achieve with your content? Do you want to generate leads, increase sales, or improve brand awareness?
  • Research your target audience Who are they? What are their interests, needs and challenges?
  • Create an engaging narrative What is the main theme of your story? Who are the characters? What is the conflict? How is the conflict resolved?
  • Optimize your content for search engines Use relevant keywords and follow SEO best practices.
  • Distribute your content effectively. Use the right channels to reach your target audience.

As we mentioned before, this is the first article of a series that we will be publishing, we would love to know your opinion, if there is something that is not clear, you can write to us.

Would you like to generate Growth with strategy and narrative? We are waiting for you at minimum 👉 https://www.minimum.run/

Like this article? Spread the word.
You have got questions, we have got answers‍
Who we are?
How long does it take to build my digital product or MVP?
Can I work with Minimum.run on an ongoing basis once my MVP or product is released?
What technologies and integrations does Minimum.run work with?
What's the working process with Minimum.run?
What are the typical deliverables?
Will I be able to manage my custom product once it goes live?

Let’s grow together

Reach a new level of growth

View
project