Més que mai Gavà: Driving 88.8% Growth in Local Business Visibility

Through the Més que mai Gavà platform, local businesses in Gavà experienced an impressive increase in their digital visibility and user engagement. In just one year after our intervention, visits to the platform grew by 88.8%, comparing the five months prior to our proposal launch with the same five months the following year. Additionally, our intervention accelerated the digitalization of businesses, successfully achieving goals to improve visibility, increase user participation, and attract more online and physical traffic to their businesses.

Services Provided to Més que mai Gavà to Boost Its Digital Growth

• Redesign and optimization of the digital platform to enhance the visibility of local businesses.
• Implementation of SEO strategies and local SEO to increase organic traffic and online presence for both the platform and local businesses.
• User experience (UX) optimization to maximize platform interaction.
• Development of accessible no-code management tools (Airtable, Webflow) to facilitate business administration.
• Continuous monitoring and data analysis for informed decision-making.

Main Objective of the Project for Més que mai Gavà

‍The main objective of this project was to strengthen the online presence of Gavà's local businesses by improving the Més que mai Gavà digital platform, optimizing its traffic and visibility for both physical and digital stores promoted on it. This work aligned with Més que mai Gavà's mission to support the digitalization of businesses, enabling them to compete in an increasingly digital environment.

‍Description of Més que mai Gavà

Més que mai Gavà is a platform designed to boost local businesses in Gavà (a municipality in the province of Barcelona, in the autonomous community of Catalonia). Its main goal is to provide digital tools that enhance online visibility, optimize business management, and facilitate consumer connections. Born during the pandemic as a solidarity initiative, it has evolved into a growth engine for local businesses, supporting their digitalization and improving both their digital and physical presence.

‍Key Challenges of the Project for Més que mai Gavà.

The digital environment was uncertain, and online competition from large companies made it difficult for local businesses to grow. Without adequate digital tools or concrete marketing strategies, businesses lacked a strong presence.Key challenges included:

• Generating consistent, high-quality traffic: Increasing organic traffic was crucial for success, but maintaining a steady flow of visits was challenging.
• Lack of effective digital tools: Businesses needed a system to manage their visibility and connect with consumers more efficiently.
• Technological adoption by businesses: The digital transition was challenging for some merchants who needed training and ongoing support to use the platform's tools effectively.
  ‍

Methodology Applied to the Més que mai Gavà Project

‍To address these challenges, we implemented a three-phase strategic methodology:

1. Platform Optimization: Redesigned the interface to improve user experience (UX), making navigation and access to business information easier.
2. SEO Strategies: Applied a robust approach to improve SEO for the platform and local SEO for Gavà's businesses, optimizing keywords to enhance search engine rankings and attract more organic traffic.
3. Continuous Analysis and Adjustments: Measured platform performance and continuously adjusted design and conversion strategies to maximize results.

Solutions Implemented for Més que mai Gavà

• Platform Redesign: Improved website structure for easier, faster, and more intuitive navigation, enhancing user comfort when exploring businesses.
• SEO Optimization: Refined website content and structure, optimizing keywords to significantly improve local businesses' search engine rankings.
• Custom Dashboard in Looker Studio: Created a personalized dashboard for real-time key metric visualization, integrating Google Analytics, Google Search Console, and Google Tag Manager, enabling businesses to monitor their digital performance and make informed decisions.
• Digital Management Tools: Implemented tools like Airtable and Webflow to simplify business administration within the platform.
• Continuous Training and Support: Provided personalized training, helping businesses familiarize themselves with new digital tools and optimize their use.

Results Achieved for Més que mai Gavà

‍Before our intervention, local businesses in Gavà faced significant challenges in digital visibility and attracting online customers.In less than a year, we transformed this scenario. Thanks to our optimization strategies, the digitalization of businesses, and efforts to boost online visibility, businesses saw massive increases in platform visits and significant organic traffic growth when comparing April to September 2023 with the same period the following year. Key results include:

• Visibility and Traffic:
  • 88.8% increase in platform visits, showcasing substantial growth in business visibility.
  • 25.1% growth in unique users, reflecting significant audience expansion.
  • 14.7% increase in organic traffic, driven by SEO optimization and improved search engine rankings.
• User Interaction:
  • 8.9% growth in sessions, indicating higher user retention.
  • 30.5% growth in organic sessions, demonstrating the impact of SEO strategies in attracting new users.
• Digitalization of Gavà's Local Businesses:
  • 28.8% growth in businesses with increased organic users, reflecting successful digital tool adoption and wider business reach.
• Keyword Performance:
  • In December 2024 vs. December 2023, a remarkable 133.3% increase in top 3 keywords, and 35.7% growth in ranks 4-10, showing significant improvements in keyword rankings according to SEMrush.

Overall Impact of the Més que mai Gavà Project

The results demonstrate a significant impact of Més que mai Gavà on the visibility and digitalization of local businesses. The growth in visits, organic traffic, and user engagement highlights the success of visibility, participation, and traffic growth objectives. Local businesses in Gavà approached us without a consolidated digital presence. Through our intervention in collaboration with minimum.run, we laid the foundation for accelerated growth.