AnnNews
Repositioning Booster around the right audience to turn high traffic into better-qualified leads.
When Booster repositioned around leadership and employee performance, its website no longer reflected the product. Traffic was high, but unclear messaging was attracting the wrong leads.We redesigned the site around one simple idea: Booster as a proactive copilot for managers. Through a UX-first structure, clearer messaging, and a visual system aligned with the new brand, we turned a broad story into a focused experience for the right audience.Designed and built in Webflow, the new website communicates Booster's positioning with much more clarity.
"I'm a huge fan of the Minimum team and everything they're doing! We've partnered with them for many years to build sites for large enterprises, including the likes of PagoNxt. They were also close partners in helping us build Webflow Localization, a feature that both of our teams are incredibly proud of. I highly recommend working with them to build and scale stellar marketing sites and beyond."
"The team at minimum has been excellent at designing, developing and delivering our new site."
"Thanks for the awesome website, your team are great, pleasure to work with you."
"I want to thank you very much for all the hard work (…), proud of how we are presenting the story of Idoven to the world."
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