Cometa

What is it?

Cometa is a forward-thinking venture capital firm that partners with founders building category-defining companies. With a clear, long-term vision, Cometa backs entrepreneurs who are not just solving problems—but shaping the future.

‍The Challenge

When Cometa set out to evolve its brand and website, it wasn’t just about aesthetics. It was about building an identity and digital presence that could reflect the firm’s conviction, clarity, and ambition. But there was a challenge. Their previous branding and site didn’t fully express their strategic focus or their role as a partner for world-class founders. What they needed was a cohesive and scalable brand system that could:
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• Clearly communicate their positioning and investment thesis
• Align internal and external communication under one unified brand voice
• Offer flexibility to evolve as the firm grows and expands its portfolio
• Provide a website that’s easy to update, manage, and extend over time

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‍How We Made It Happen

At Minimum.run, we believe strong brands start with strong foundations. We began with a collaborative brand strategy process to define Cometa’s purpose, tone, and visual language. From there, we crafted a full brandbook, design system, and communication toolkit—including custom templates and internal materials. The result: a modular Webflow site backed by a cohesive brand identity—built not just to look good, but to grow with Cometa.

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