How Do We Implement Product-Led Growth at Minimum?

Mar Rojas, Juan Rodriguez, Carmen Moora

Before, at Minimum, we built product marketing websites on Webflow and validated business hypotheses using no-code tools. Now is the time to grow all the products we create using the product-led growth methodology. 👌

Product-led growth is based on using the product as the primary vehicle to acquire, activate, and retain users. In addition to building aesthetically pleasing and functional products, we will make them grow by validating user hypotheses through data, biases, and cognitive principles that affect UX.

As a result, this will create alignment among sales, technology, marketing, and design teams, allowing the business to scale sustainably.

Image where sales, technology, marketing, and design transform into the product

We will do this through product experimentation as the driving force.

Have you conducted any experiments in your company? Do you have a clearly defined system?

For us, having a clear process in executing experiments is essential to unlock the full growth potential of the product we work on.

That's why we start the process by experimenting from the first week while holistically defining the areas with the greatest potential to impact business growth.

We organize ideas and hypotheses into growth areas and observe which ones have the most significant impact to establish the action strategy.

After identifying the growth areas, we define which ones have the greatest growth opportunities by creating models with individual ideas. This way, we can quantitatively define the potential of an experiment.

At Minimum, we organize our experiments in these growth areas:

Acquisition: Experiments related to user acquisition, such as registration flows, acquisition landing pages, exclusive content, acquisition models, etc.

Activation: Experiments to establish a product habit that helps users understand the value the product brings to their daily lives and encourages them to use it.

Monetization: Experiments that increase the product's value, such as pricing, payment gates, automated sales flows, etc.

Engagement: Experiments related to increasing product usage frequency, as well as experiments aimed at retaining and keeping current users.

Are you ready to grow with us?

Visit us at 🙌

Like this article? Spread the word.
You have got questions, we have got answers‍
Who we are?
How long does it take to build my digital product or MVP?
Can I work with on an ongoing basis once my MVP or product is released?
What technologies and integrations does work with?
What's the working process with
What are the typical deliverables?
Will I be able to manage my custom product once it goes live?

Let’s grow together

Reach a new level of growth